Schwarzkopf Live Intense Colour + Lift is a permanent hair dye that provides vibrant, long-lasting colour with a lift of up to three levels. This product in particular, L76 Ultra Violet, is a deep, cool-toned purple that will give your hair a bold, eye-catching look. It is formulated with a special blend of polymers and incell technology to provide intense colour and maximum coverage, even on grey hair. The colour is fade-resistant and will last up to nine weeks. The dye is easy to use and comes with a special developer lotion and a conditioning after-colour serum. Simply mix the two together and apply to your hair. Leave it on for 30 minutes and then rinse thoroughly. The after-colour serum will help to keep your hair looking healthy and vibrant. Schwarzkopf Live Intense Colour + Lift is suitable for all hair types and is free from ammonia and peroxide. It is dermatologically tested and is safe to use. With this product, you can achieve a bold, vibrant colour that will last for weeks.