A Concise Guide To Market Research The Process Data And Methods Using Ibm - Marko Sarstedt

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A Concise Guide To Market Research The Process Data And Methods Using Ibm - Marko Sarstedt

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A Concise Guide To Market Research The Process Data And Methods Using Ibm - Marko Sarstedt

This Book Offers An Easily Accessible And Comprehensive Guide To The Entire Market Research Process, From Asking Market Research Questions To Collecting And Analyzing Data By Means Of Quantitative Methods. It Is Intended For All Readers Who Wish To Know More About The Market Research Process, Data Management, And The Most Commonly Used Methods In Market Research. The Book Helps Readers Perform Analyses, Interpret The Results,and Make Sound Statistical Decisions Using Ibm Spss Statistics.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Marko Sarstedt
  • 页数: 416
  • 出版社／标签: Springer Nature B.V
  • 格式: Paperback
  • Fruugo ID: 306505260-686619174
  • ISBN: 9783662585924

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