Named one of amp3410 MustRead Career and Leadership Books For 2022amp34 by ForbesThe ultimate guide to the essentials of strategy and management from one of the worlds top business thinkers.Over a stellar career Roger Martin has advised the CEOs of some of the worlds most successful companies. From the beginning he noted that almost every executive he talked to had a amp34modelamp34a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic so much so that when one didnt work the typical response was just to apply it againamp8212with greater enthusiasm.Martin took a fresh critical approach to helping. When company leaders came to him with fundamental questionsamp8212How do you decide where to play and how to win What is the key to shaping and changing corporate culture How can you design a successful sustainable innovation processamp8212his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it.Over time these ideas worked their way into Martins many Harvard Business Review articles. Now for the first time they appear together in A New Way to Think. With his trademark incisive intellect and clarity Martin covers the entire breadth of the management landscapeamp8212illuminating the true nature of competition explaining how company success revolves around customers revealing how strategy and execution are really the same thing and much more.Reading like a series of oneonone sessions with one of the worlds leading business thinkers A New Way to Think is an essential guide for any current or aspiring business leader.