A Practical Guide To Event Promotion - Nigel Jackson
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A Practical Guide To Event Promotion - Nigel Jackson
This Practical Guide To Event Promotion Offers The Reader A Short And Succinct Overview Of The Range Of Marketing Communication Materials From Print To Social Marketing That Can Be To Promote An Event Successfully To The Correct Target Markets. It Includes Invaluable Advice On How To Identify The Type Of Communication Tools Most Applicable To The Type Of Event That Is Being Promoted And Its Target Market; How To Effectively Use And Implement These; Useful Tips On Things To Avoid; As Well As Suggested Time Frames To Use Before, During And After The Event. Examples Of Best Practice And Insights From Events Marketers Are Integrated Throughout.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: Nigel Jackson
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出版日期: 2017-06-20
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页数: 244
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 471771602-987142459
- ISBN: 9781138915343
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