What draws some people to big risky ideas that might someday change the world and what compels them to keep trying again and again even after repeated failures and at great personal expenseWhy are some people compelled to take big risks on big ideas attempting to change a market or indeed the world in ways that others find delusional And why do they keep trying again and again often after repeated failures and at great personal expense Neil Seeman is one of those people an internet entrepreneur steeped in North American startup culture. He is also the son of one of Canadas most important brain scientists. Drawing on his own business experience and his fathers research into the brains processing of risk and reward Seeman explains the entrepreneurial mindsetthe worlds primary wealth creation engineis in fact a form of addiction.