Access Introduction To Travel & Tourism

Practical, Comprehensive, Entertaining And Reader-friendly, Access: Introduction To Travel And Tourism Will Provide You With An Insiders Perspective Of Travel-, Tourism- And Hospitality-related Businesses And How They Interact To Form The Worlds Largest Industry.written By Noted Industry Consultant Dr. Marc Mancini And By Travel Schools And Corporate Trainers Worldwide, This Award-winning Textbook-workbook Will Take You On An Insightful, Real-world Exploration Of The Major Segment Of This Vast Collection Of Businesses: Lodging, Travel Agencies, Food Services, Air Transportation, The Tour Business And Cruise Addition, Access Reveals How To Market, Sell To And Serve The Traveling Public. It Explores The Powerful Motives Behind Every Kind Of Travel Purchase.