Accounts Excuses And Apologies - William L. Benoit

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Accounts Excuses And Apologies - William L. Benoit

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Accounts Excuses And Apologies - William L. Benoit

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CN¥309.00

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Accounts Excuses And Apologies - William L. Benoit

Proposes A Theory And Case Studies On Repairing A Damaged Or Threatened Image Or Our Constantly Plugged-in And Connected World, Image Is Everything. People, Groups, Organizations, And Countries Frequently Come Under Suspicion Of Wrongdoing And Sometimes Require Defense. Accounts, Excuses, And Apologies Describes The Image-repair Strategies That May Be Used To Help Defuse These Threats.the Third Edition Of This Classic Book Builds On Theories For Rehabilitating A Damaged Reputation By Adding Two New Forms Of Denial: Straw Denial (appearing To Deny An Accusation By Sidestepping It) And Deflecting Attention (trying To Get The Audience To Focus On Something Other Than The Accusations Against You).
  • 品牌: Unbranded
  • 类别: 参考
  • 语言: English
  • 作者: William L. Benoit
  • 页数: 180
  • 出版社／标签: State University of New York Press
  • 格式: Paperback
  • Fruugo ID: 469701902-983655496
  • ISBN: 9781438496061

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