Act Like Its Your Business

In Act Like Itrsquo;s Your Business:branding And Marketing Strategies For Actors, Jonathan Flom Helps Actors And Others In The Arts Understand The Power Of Branding. This Guide Walks The Reader Through The Process Of Creating A Personal Brand For His Or Her Small Business And Then Marketing That Brand And Broadcasting It Through Every Step Of The Processmdash;from Choosing Clothing, Arranging Headshots, And Designing Resumes To Selecting A Repertoire, Building A Website, Obtaining Business Cards, And Networking. The Book Also Offers Advice On Such Real-world Issues As Goal-setting, Finances, Contracts, And Day Jobs, As Well As Provides Insight And Guidance On How To Approach Agents, Auditions, And Casting Directors.