Advertising And Identity In Europe by Intellect Ltd Paperback

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+ CN¥136.49 送货

Advertising And Identity In Europe by Intellect Ltd Paperback

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Advertising And Identity In Europe by Intellect Ltd Paperback

  • 品牌: Unbranded
价格： CN¥269.00
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CN¥269.00
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描述

Advertising And Identity In Europe by Intellect Ltd Paperback

As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.
  • 品牌: Unbranded
  • 类别: 体育与兴趣爱好
  • 语言: English
  • 作者: Intellect Ltd
  • 页数: 146
  • 出版社／标签: Intellect Ltd
  • 格式: Paperback
  • Fruugo ID: 135441014-285809243
  • ISBN: 9781841508702

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