Advertising And Identity In Europe - Intellect Ltd - Paperback - English Book - Advertising

CN¥299.00
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Advertising And Identity In Europe - Intellect Ltd - Paperback - English Book - Advertising

  • 品牌: Unbranded
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Advertising And Identity In Europe - Intellect Ltd - Paperback - English Book - Advertising

  • 品牌: Unbranded

CN¥299.00

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14天退货政策

由……售出:

CN¥299.00

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描述

Advertising And Identity In Europe - Intellect Ltd - Paperback - English Book - Advertising

As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Intellect Ltd
  • 页数: 146
  • 出版社／标签: Intellect Ltd
  • 格式: Paperback
  • Fruugo ID: 135441014-285809243
  • ISBN: 9781841508702

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