Advertising Management in a Digital Environment: Text and Cases

CN¥574.00
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Advertising Management in a Digital Environment: Text and Cases

Advertising Management in a Digital Environment: Text and Cases

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描述

Advertising Management in a Digital Environment: Text and Cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management provided by case study analysis.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Larry D. Kelley (University of Houston USA)
  • 出版日期: 2022-11-07
  • 页数: 202
  • 出版社/标签: Taylor & Francis Ltd
  • 格式: Paperback
  • Fruugo ID: 343443479-752539479
  • ISBN: 9780367620745

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