Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

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Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

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Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

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Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

It hasnt occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.
  • Fruugo ID: 435551498-913439335
  • ISBN: 9780252072994

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