Algorithmic Marketing And Eu Law On Unfair Commercial Practices

Artificial Intelligence (ai) Systems Are Increasingly Being Deployed By Marketing Entities In Connection With Consumers' Interactions. Thanks To Machine Learning (ml) And Cognitive Computing Technologies, Businesses Can Now Analyse Vast Amounts Of Data On Consumers, Generate Knowledge, Use It To Optimize Certain Processes, And Undertake Tasks That Were Previously Impossible.against This Background, This Book Analyses Algorithmic Commercial Practices, Discusses Their Challenges For Consumers, And Measures Such Developments Against The Current Eu Legislative Framework On Consumer Protection. The Book Adopts An Interdisciplinary Approach, Building On Empirical Findings From Ai Applications In Marketing And Theoretical Insights From Marketing Studies, And Combining Them With Normative Analysis Of Privacy And Consumer Protection In The Eu.the Content Is Divided Into Three Parts.