Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle, daily cleanser designed to enhance hair volume from root to tip. Suitable for straight, wavy, curly, coiled, and tightly coiled hair, this shampoo works to improve fullness and manageability while retaining moisture. Ingredients Marine Plumping Complex: A blend of naturally volumizing extracts that thicken hair instantly and over time. Sea Kelp: Creates a lightweight wrap around strands to provide plumpness and moisture retention. Keratin, Panthenol & Biotin: Strengthen and fortify the natural structure of hair strands. Caviar Extract: Rich in Omega-3 fatty acids, vitamins, and minerals to restore hydration, elasticity, and shine. Hydrolyzed Vegetable Protein: Designed to strengthen and revitalize hair. Formulated Without Parabens Sulfates (SLS/SLES) Synthetic Colors Other harsh chemicals Suggested Use> Massage shampoo throughout wet hair from roots to tips. Rinse thoroughly. For optimal results, follow with a conditioner from the same product line.