Alterna's My Hair. My Canvas. New Beginnings Exfoliating Cleanser is a mild, vegan exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. Benefits Gently clarifiesCleanses hair of impurities and build-upMaintains and improves natural smoothnessSafe for color-treated hairVegan Key Ingredients Alterna's versatile, flexible high-performance formulas are 100% vegan and are infused with sustainably sourced Vegan Botanical Caviar.Vegan Botanical Caviar is known to add intense hydration, improve moisture retention and smooth the cuticle to add bounce, shine and strength through the revitalizing power of its unique blend of hydrating polysaccharides and free-radical neutralizing antioxidants. Formulated Without Added parabensSLS/SLES (Sodium Lauryl Sulfate/Sodium Laureth Sulfate) sulfatesPhthalatesSynthetic colorGlutenMineral oilFormaldehydes and formaldehyde-releasing agents Suggested Use: Massage exfoliating cleanser throughout wet hair. Rinse thoroughly. UPC: 000002563442 Weight: 0.92 lbs