American Crew's Fiber Cream creates a medium-strength styling hold with natural shine for a carefree styling effect that's perfect for a more relaxed look. The fibrous content of this styling cream will also provide a little refined texture and a fuller look.How to Use: Apply to damp or dry hair (lots for damp, a little for dry) and work through until the desired style is achieved. If applied to damp hair, let the hair dry naturally after applying and styling.The fibres of this hair cream lock onto the hair follicles and, with its glycerin rich content, swell the hair shaft with moisture, to create a fuller look with added texture. The medium level hold this cream provides can also be reworked throughout the day to suit your needs.