American Patriotism And Corporate Identity In Automobile Advertising by Markus Weik Paperback Book

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American Patriotism And Corporate Identity In Automobile Advertising by Markus Weik Paperback Book

  • 品牌: Unbranded
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American Patriotism And Corporate Identity In Automobile Advertising by Markus Weik Paperback Book

  • 品牌: Unbranded
价格： CN¥699.00
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CN¥699.00
+ CN¥80.49 送货

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描述

The purpose of this study is to explore how automobile manufacturer General Motors GM has framed its corporate identity in domestic ads to convey the American brand image. The author argues that GM has continuously used a patriotic framing in its selfrepresentations linking itself and its products to the wellbeing of the country.
  • 品牌: Unbranded
  • 类别: 杂志
  • 语言: English
  • 作者: Markus Weik
  • 出版日期: 2019-03-14
  • 出版社／标签: Peter Lang AG
  • 格式: Hardback
  • Fruugo ID: 225636476-481542171
  • ISBN: 9783631776940

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