An Analysis of W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy: How to Create Uncontested Market Space

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An Analysis of W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy: How to Create Uncontested Market Space

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An Analysis of W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy: How to Create Uncontested Market Space

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An Analysis of W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy: How to Create Uncontested Market Space

Competitors have always existed in business but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy which argues that the path to success of any company lies not in taking on potential competitors but in the creation of blue oceans in uncontested market space.
  • 品牌: Macat International Limited
  • 类别: 教育
  • 语言: English
  • 作者: Andreas Mebert
  • 出版日期: 2022-01-24
  • 页数: 112
  • 出版社／标签: Macat International Limited
  • 格式: Paperback
  • Fruugo ID: 343588945-752686850
  • ISBN: 9781912128426

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