Anime Studies Media-specific Approaches To Neon Genesis Evangelion

Anime Studies: Media-specific Approaches To Neon Genesis Evangelion Aims At Advancing The Study Of Anime, Understood As Largely Tv-based Genre Fiction Rendered In Cel, Or Cel-look, Animation With A Strong Affinity To Participatory Cultures And Media Convergence. Taking Neon Genesis Evangelion (shin Seiki Evangerion) As A Case Study, This Volume Acknowledges Anime As A Media Form With Clearly Recognizable Aesthetic Properties, (sub)cultural Affordances And Situated Discourses.first Broadcast In Japan In 1995-96, Neon Genesis Evangelion Became An Epoch-making Anime, And Later Franchise. The Initial Series Already Available Conventions, Visual Resources And Narrative Tropes Typical Of Anime In General And The Mecha (or Giant-robot) Genre In Particular, But At The Same Time It Subverted And Reinterpreted Them In A Highly Innovative And As Such Standard-setting Way.investigating Anime Through Neon Genesis Evangelion This Volume Takes A Broadly Understood Media-aesthetic And Media-cultural Perspective, Which Pertains To Medium In The Narrow Sense Of Technology, Techniques, Materials, And Semiotics, But Also Mediality And Mediations Related To Practices And Institutions Of Production, Circulation, And Consumption.