Fresh from the Dentist Feeling of Clean.Stain Defense to Help Prevent New Stains from Setting. Fluoride Anticavity Protection Tartar Control Low Abrasion Formula Breath Freshening Extreme Whitening Deep Cleaning Arm & Hammer Advance White is specially formulated with refined dental grade baking soda to give you a noticeably whiter, brighter smile. Baking soda removes plaque and surface stains with a deep cleaning action. High levels of peroxide target tough set-in stains with extra whitening power.And A Bold Fresh Mint Taste "I've got a Secret. " Did you know people have been brushing their teeth with baking soda for over 100 years? To clean and whiten their teeth and freshen their breath - without harming tooth enamel. Which is why Arm & Hammer launched the world's first toothpaste formulated with baking soda in 1987. Since that time, thousands of dentists have recommended baking soda toothpaste for healthier teeth and gums. So maybe it's not that big a secret after all. Try it for yourself Suggested Use: Do not swallow Supervise children as necessary until capable of using without supervision Rinse away toothpaste residue thoroughly after brushing Adults and children 2 years and older: Brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist or physician Children under 6 years: Instruct in good brushing and rinsing habits (to minimize swallowing) Children under 2 years: Ask a dentist or physician UPC: 033200186267 Weight: 0.75 lbs