Aveda New blonde revival?purple toning conditioner Silicone-free formula instantly conditions, smooths, softens and detangles. When used with blonde revival?purple toning shampoo, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:?Reawakens salon-fresh blonde color? Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**?Revives softness? A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair ? returning incredible softness to each strand?Restores smoothness? Instantly resurfaces the hair fiber leaving it feeling smooth and healthy? For additional nourishment, contains a conditioning blend of naturally derived emollients, jojoba, sunflower and macadamia nut? 96% naturally derived*? Ideal for blonde, grey or naturally silver hair? Vegan. Cruelty free. Sulfate-cleanser free. Silicone freeFREE FROM:SiliconesParabensMineral OilPetrolatumSynthetic FragranceAveda's own pure-fume?aroma with osmanthus, certified organic orange and cedarwood*From plants, non-petroleum minerals or water.**When compared to Aveda Blue Malva.