Aveda New blonde revivalpurple toning shampoo Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used withblonde revival?purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:?Reawakens salon-fresh blonde color? Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**?Revives softness? A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair ? returning incredible softness to each strand?Restores smoothness? Instantly resurfaces the hair fiber leaving it feeling smooth and healthy? 97% naturally derived*? Ideal for blonde, grey or naturally silver hair? Vegan. Cruelty free. Sulfate-cleanser free. Silicone free