Protect and preserve your vibrant hair with Aveda's Color Conserve Shampoo, a gentle formula specially developed to cleanse color-treated hair without stripping or compromising pigment intensity.Housed in a handy, travel-sized bottle, the plant-infused shampoo delicately cleanses away dirt and impurities whilst resisting color fading; it prolongs, protects, and extends color vibrancy to leave your locks looking bright and salon-fresh for longer. Protecting against the damaging effects of the sun, water and environment, expect silky soft hair with long-lasting color and mirror-like shine. Infused with a 100% organic fragrance.How to Use:Massage onto wet hair. Lather and rinse. Follow with Color Conserve Conditioner.