New with Natural Colloidal Oatmeal. Aveeno Pediatrician Recommended Gently Cleanses and Soothes Dry Skin Even Dry Skin from Eczema Skin Feels Moisturized for 24 Hours Tear Free Aveeno Baby Soothing Relief Creamy Wash is specially formulated with natural colloidal oatmeal and rich emollients blended into a creamy wash that gently cleanses to soothe and relieve dry skin, even dry skin from eczema. This tear-free formula leaves skin feeling moisturized for 24 hours, so baby's skin looks and feels healthier. Aveeno Baby Soothing Relief Creamy Wash is hypoallergenic, so it's even gentle enough for babies with sensitive skin.The Aveeno brand has been Pediatrician recommended for over 60 years. Suggested Use: Twist off cap and remove quality seal. Pour onto a wet washcloth or hand and apply to body or pour directly into bath water. Lather and rinse. For best results, use Aveeno Baby Soothing Relief Moisture Cream after bath. UPC: 381370042495 Weight: 0.88 lbs RKU: B00186RF62