B2b Brand Management - Waldemar Pfoertsch
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B2b Brand Management - Waldemar Pfoertsch
As B2b Solutions Continue To Advance, Industrial Companies Are Embracing Branding To Differentiate Themselves And Generate Preference For Their Offers. While Branding Has Been Crucial To The Success Of Renowned Consumer Goods Like Coca-cola, Mcdonalds, And Mercedes-benz, Its Time For More Industrial Companies To Systematically Enhance Their Brand Management Strategies. Industrial Pioneers Such As Caterpillar, Dupont, Ge, And Siemens Have Paved The Way, Demonstrating That Effective Branding Goes Beyond Assigning Names To Products Or Services.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: Waldemar Pfoertsch
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出版日期: 2025-09-18
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页数: 386
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出版社／标签: Springer International Publishing AG
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格式: Hardback
- Fruugo ID: 435245221-912897161
- ISBN: 9783031946646
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