B2b Customer Engagement Strategy by Daniel D. Prior Paperback Book

CN¥599.00
+ CN¥96.49 送货

B2b Customer Engagement Strategy by Daniel D. Prior Paperback Book

  • 品牌: Unbranded
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B2b Customer Engagement Strategy by Daniel D. Prior Paperback Book

  • 品牌: Unbranded
价格： CN¥599.00
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CN¥599.00
+ CN¥96.49 送货

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描述

This textbook introduces students to customer engagement strategy in B2B markets the foundation of which is customer engagement capability. Companies must develop and implement four subcapabilities customer journey management customer relationship management customer communications and data analytics and insight to succeed.
  • 品牌: Unbranded
  • 类别: 杂志
  • 语言: English
  • 作者: Daniel D. Prior
  • 出版日期: 2023-04-04
  • 出版社／标签: Springer Internation
  • 格式: Paperback
  • Fruugo ID: 256324149-557576056
  • ISBN: 9783031234088

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