B2b Ecommerce Basics Business Models And Best Practices In Business-to-busine
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B2b Ecommerce Basics Business Models And Best Practices In Business-to-busine
This Textbook Covers The Basics Of Business-to-business (b2b) Ecommerce, Where Similar Principles Of Customer Targeting Can Be Observed As In B2c Ecommerce. Gerrit Heinemann Highlights The Specifics And Business Models Of B2b Ecommerce, Analyzes The Digital Challenges And Shows The Consequences And Opportunities For Online Sales In B2b. Recognised Best-practice Examples Illustrate How Successful B2b Ecommerce Can Work And Which Risks Have To Be Considered.
- 品牌: Springer Nature B.V
- 类别: 商业、 金融与法律
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语言: English
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作者: Gerrit Heinemann
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出版日期: 2022-11-12
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页数: 224
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出版社／标签: Springer Nature B.V
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格式: Paperback
- Fruugo ID: 547403684-1105333352
- ISBN: 9783658385279
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