Behavioral Strategic Management - Philip Bromiley
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Behavioral Strategic Management - Philip Bromiley
This Unique Text Examines Strategic Management And Its Implementation In The Context Of What We Know About How Individuals And Organizations Actually Make Decisions. Through This Behavioral Approach, Students Gain A Richer, More Realistic Understanding Of How To Create Coherent Strategies That Take Advantage Their Strengths And Build Their Capabilities. Integrating Analytical Tools Found In A Typical Strategy Textbook With Cognitive And Psychological Insights Into Decision Making, The Book Focuses On Core Issues That Will Help Students Understand The Complexities Inherent In Making Profitable Decisions.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: Philip Bromiley
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出版日期: 2017-09-25
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页数: 276
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 469680696-983634297
- ISBN: 9781138292369
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