Extreme length with a magnetic force Available in a travel-size mini to try or take on the go Benefit's They're Real Magnet is a 36-hour extreme lengthening & lifting mascara powered by magnetic technology to give 40% longer lashes Benefits 36-hour extreme lengthening* mascaraFlexible, lightweight & builds easilyWon't smudge or flake*Instrumental test on 21 women Features Builds 40% longer lashes**93% said it was extremely lengthening***95% said it lifts & lengthens lashes up & out***93% said it gives lashes fullness AND length****Than bare lashes - Instrumental test on 21 women***Self-evaluation by 110 women after 1 week Suggested Use: Gently wiggle the wand from base of lashes to tips, layering to build extreme length & powerful lift. Allow a few seconds of drying time between coats to build the most extreme lash drama Beauty Tip: Accentuate the extreme length by defining your eyes with [Roller Liner Waterproof Liquid Eyeliner](https://www.ulta.com/roller-liner-waterproof-liquid-eyeliner?productId=pimprod2002655) (sold separately). Draw a thin line along your lashes for a naturally polished look or wing it out for a sultry cat eye effect. UPC: 000002565350 Weight: 0.52 lbs