A radical new perspective on innovation to help aspiring entrepreneurs avoid common pitfallsOne of the biggest problems faced by entrepreneurs and corporate executives alike is the conflation of entrepreneurship with innovation. The quest for innovation is often misguided by a variety of mantras clichamp233eacutes and proclamations often infused with notions of disruption and delusions of grandeur. Beyond Eureka debunks the myths and conventional wisdom surrounding innovation revealing its complex nonlinear nature and identifying ways to avoid common pitfalls. Serial entrepreneur DelbourgDelphis first defines innovation as the implementation of something new that is developed for and commercialized in a marketplace. She uses various case studiesboth smaller scale and wellknownamp8212to unpack the common misconceptions surrounding innovation and guide entrepreneurs through the uncertainty of innovating in a potential market rather than a preexisting one. Beyond Eureka brings a new perspective to understanding the nature and practice of innovation based on the authors extensive experience historical knowledge and conceptual analysis. Innovators whether entrepreneurs or the strategic leadership teams of established companies will benefit from the insights and guidance.