Beyond Traditional Marketing: Innovations in Marketing Practice

CN¥439.00
+ CN¥60.49 送货

Beyond Traditional Marketing: Innovations in Marketing Practice

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Beyond Traditional Marketing: Innovations in Marketing Practice

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描述

Beyond Traditional Marketing: Innovations in Marketing Practice

This book aims to be what every marketing manager needs to know about marketing in todays competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the classic literature where innovations in practice had moved ahead of the discipline at an academic level.
  • Fruugo ID: 346737801-757977894
  • ISBN: 9780470011461

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  • STANDARD: CN¥60.49 - 之间的交付 周四 29 一月 2026–周三 18 二月 2026

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