Since 1971, weve believed in bringing naturally mild skin and coat care to all pets . If you have a stinky and dirty dog, So-Dirty is the shampoo for you. A FEW OF THE KEY BENEFITS OF SO-DIRTY: Gives body and luster to the coat. Strengthens hair from the tip to the roots. Will not strip natural oils from the skin and coat. Get a rich, foamy, residue free, shampoo with quicker rinse times. Safe for puppies, kittens, and our environment. Cruelty Free Soap Free. FREE OF: Parabens and Artificial THICKENERS. Gives body and lustre to the coat. Strengthens hair from the tip to the roots. Will not strip natural oils from the skin and coat. Get a rich foamy residue free shampoo with quicker rinse time. Safe for puppies, kittens, and our environment. Truth in labeling, our ingredients are listed using their I.N.C.I. names, the same type of labeling required for human cosmetics. Purified Water, Sodium Cocosulfate, Disodium Cocoamphodiacetate,Coco & Midopropyl Hydroxysultaine, Bishydroxyethyl Dihydroxypropyl, Slearammonium, Ethylene Glycol Dislearate, Vegetable Glycerin, Soy Protein, Wheat Germ Oil, Matricaria Chamomilla, Aloe Vera, Fragrance, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Citric Acid.