Brand Assets

CN¥849.00
+ CN¥60.99 送货

Brand Assets

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Brand Assets

价格： CN¥849.00
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CN¥849.00
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描述

Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.
  • Fruugo ID: 434361734-911569071
  • ISBN: 9780470844236

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  • STANDARD: CN¥60.99 - 之间的交付 周三 21 一月 2026–周二 10 二月 2026

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