Brand Risk: Adding Risk Literacy to Brand Management

CN¥1,549.00
+ CN¥60.49 送货

Brand Risk: Adding Risk Literacy to Brand Management

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Brand Risk: Adding Risk Literacy to Brand Management

价格： CN¥1,549.00
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CN¥1,549.00
+ CN¥60.49 送货

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描述

Brand Risk: Adding Risk Literacy to Brand Management

Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketers third necessary competence alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.
  • Fruugo ID: 431394923-906083393
  • ISBN: 9780566087240

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  • STANDARD: CN¥60.49 - 之间的交付 周四 29 一月 2026–周三 18 二月 2026

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