Brand Valuation - Luc Paugam
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Brand Valuation - Luc Paugam
In The Economy Where Value Drivers Are Shifting From Tangible To Intangibles Resources, Brands Are The Most Familiar Asset. They Are Well Known By Consumers, Perceived As A Critical Component Of Enterprise Value And Often Motivate Large Mergers And Acquisitions. Yet, Brands Are A Complex Intangible Asset, And Their Valuation Is A Difficult Task Requiring A Variety Of Expertise: Legal, Economic, Financial, Sector-specific And Marketing.
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Luc Paugam
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出版日期: 2018-06-08
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页数: 206
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 505739775-1034932075
- ISBN: 9781138616899
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