Whether they acknowledge it or not every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization or the state and maturity of your brand it is possible and in fact necessary to build and maintain a strong accurate brand. . .to have the right reputation with the people who matter most to your success. This practical userfriendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.