What it is:A first-of-its-kind hair cream that enhances texture and body for the perfect air-dried style. What it is formulated to do:Air-dried hair is having a moment. The not-so-great thing about an air style is texture can be unpredictable and flyaways have a mind of their own. This innovative hair cream creates a more refined take on this relaxed style for great hair days?without the heat or hassle. A texture-enhancing blend of lightweight polymers boosts hair?s natural texture and adds bounce while a plant-based conditioning blend keeps hair soft and hydrated. What it is formulated without- Parabens- Phthalates What else you need to know:Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.