Product details Bumble and Bumble Illuminated Blonde Shampoo 1000ml WHAT IT IS: Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, illuminates blonde hair by helping to neutralise brassy tones. It also hydrates, reduces frizz, and conditions for moisturised strands. Free of sulfate cleansers. FORMULATED FOR Colour: Blonde tones Type: All hair types and textures HOW TO USE: Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Illuminated Blonde Conditioner. PRO TIPS: When using a purple shampoo, it's important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning. Ingredients Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Cocamide Mipa, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Lauryl/Myristyl Polyricinoleate, Propanediol, Acrylates Crosspolymer-4, Polyglyceryl-3 Laurate, Nymphaea Caerulea Flower Extract, Helianthus Annuus (Sunflower) Extract, Corylus Americana (Hazelnut) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Fruit Water, Amethyst Extract, Silicone Quaternium-8, Guar Hydroxypropyltrimonium Chloride, Sclerotium Gum, Glyceryl Oleate, Oryza Sativa (Rice) Bran Extract, Sodium Isethionate, Caprylyl Glycol, Polyquaternium-113, Glycerin, Hydrogenated Palm Glycerides Citrate, Tocopherol, Stearic Acid, Sodium Formate, Glycol Distearate, Coconut Acid, Trideceth-10, Coco-Glucoside, Polyquaternium-7, Tin Oxide, Sodium Glycolate, Sodium Chloride, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Alpha-Isomethyl Ionone, Hydroxyacetophenone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Metabisulfite, Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Sodium Benzoate, Mica, Titanium Dioxide (CI 77891) Ext. Violet 2 (CI 60730) Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.