From big, bouncy blow dries to everyday fullness, this Emblica-powered Thickening Go Big Plumping Treatment from Bumble and bumble plumps individual strands while conditioning and moisturizing hair for soft, moveable volume that lasts all day.BenefitsVolumizesContains Plumping TechnologySoftensHeat ProtectiveProvides All Day Frizz ReductionStrengthens Against BreakageKey IngredientsEmblica Technology plumps individual strands while conditioning and moisturizing hair for soft, moveable volumeFormulated WithoutParabensPhthalatesMineral OilsFormaldehydeFormaldehyde Donors Suggested Use: Shake well, spray throughout damp hair, and blow-dry. FROM THE PROS For big blown-out styles, start at the roots and evenly distribute product by pressing it in with your hands. After application, blow-dry with a round brush to create extreme lift at the roots. For everyday, all-around fullness, spray each section from roots to ends, working it in so it evenly surrounds each strand. Blow-dry using your hands, lifting and overdirecting the hair to create fullness. Once dry, use a large-barrel curling iron to define texture and shape. UPC: 000002594513 Weight: 1.04 lbs