Chinese Innovation And Branding Leaps by DURMUSOGLU SERDAR S Paperback Book

CN¥849.00
+ CN¥80.99 送货

Chinese Innovation And Branding Leaps by DURMUSOGLU SERDAR S Paperback Book

  • 品牌: Unbranded
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Chinese Innovation And Branding Leaps by DURMUSOGLU SERDAR S Paperback Book

  • 品牌: Unbranded
价格： CN¥849.00
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CN¥849.00
+ CN¥80.99 送货

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描述

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence this book focuses on providing conceptual as well as indepth case and other empirical studies on the challenges faced and lessons learned regarding the management of innovation knowledge management and branding by Chinese firms in the global arena as well as foreign firms in China.
  • 品牌: Unbranded
  • 类别: 杂志
  • 语言: English
  • 作者: DURMUSOGLU SERDAR S
  • 出版日期: 2022-04-04
  • 页数: 208
  • 出版社／标签: World Scientific Pub
  • 格式: Hardback
  • Fruugo ID: 322491910-714837244
  • ISBN: 9789811249624

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