We love blondes so much that we have a little secret for you… This Grape Seed Extract and Mica infused, color enhancing shampoo is the way  to maintaining that ‘fresh from the salon’ blonde. Works for natural blondes, highlighted or even gray hair to restore the bounce and resilience. No blonde is left un-toned thanks to brighteners that banish brassiness, rescue dull color and restore shine. HOW TO USE Wet hair, apply Chita Beauty Purple Toning Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. For maximized results rinse and repeat. Finish with Chita Beauty Purple Toning Conditioner or Hydrating Conditioner, and your favorite Chita styling and finishing products.    PRO TIP Use daily until desired brightness is achieved. Alternate with Chita Beauty Hydrating Shampoo every three shampoos or as needed.   * Due to natural ingredients, slight separation may occur. Shake well before use.  More About This Product Restores Bounce And Resilience Banishes Brasiness Restores Shine Paraben Free Cruelty Free Vegan