Choose Wisely - Richard Schuldenfrei

A Leading Psychologist And Philosopher Challenge The Shortcomings Of Rational Choice Theoryand Propose A Framework For Understanding Decision-makingfor Many Decision Scientists, Their Starting Pointdrawn From Economicsis A Quantitative Formula Called Rational Choice Theory, Allowing People To Calculate And Choose The Best Options. The Problem Is That This Framework Assumes An Overly Simplistic Picture Of The World, In Which Different Types Of Values Can Be Quantified And Compared, Leading To The Most Rational Choice. Behavioral Economics Acknowledges That Irrationality Is Common But Still Accepts The Underlying Belief From Economics Of What A Rational Decision Should Look Like.