Permanent color crème for brilliant, natural-looking color with a blend of tones and highlights Allergy gentle - significantly reduces the chance of developing an allergy* (*in people without hair dye allergy) Non-drip formula with conditioners built into every step for soft, shiny hair New fresh, floral scent 100% gray coverage If you want to enhance the color of your hair and make sure that it stays perfectly true to you, Clairol Nice’n Easy permanent color crème gives you the nicest and easiest way to refresh your look from the comfort of your home.Our breakthrough Color Care permanent crème has conditioners built into every step. It gives you 100% gray coverage with real natural looking tones & highlights while being kind to your hair. What’s better? It’s nice’n easy. Plus, it helps you keep gray hair at bay by providing real, natural looking luminous color. With Clairol Nice’n Easy permanent coloring crème you get the color that cares for your hair. UPC: 070018116567 Weight: 0.75 lbs