Highlights Enamel-safe and good for daily use 2% hydrogen peroxide patented formula Deeply whitens up to 4 shades* Product DetailsColgate Optic White Advanced Teeth Whitening Toothpaste deeply whitens for up to four shades.* It contains 2% hydrogen peroxide, a professionally recommended whitening ingredient proven to deeply whiten beyond surface stains. This vegan toothpaste is enamel-safe and good for daily use. Plus, the fluoride toothpaste formula provides protection against cavities. Get a brighter, whiter, bolder smile with Colgate Optic White Advanced Teeth Whitening Toothpaste.Why Use Colgate Optic White?Brighten your smile with the full Colgate Optic White family, including Optic White Advanced toothpaste, Optic White Renewal, and at-home whitening treatments, including Optic White Overnight Pen. Our enamel-safe formulas are designed to enhance, freshen, and protect your smile. Let your uniqueness shine through with Optic White favorites and new technology About ColgateAt Colgate, we make products that promote healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a healthier planet and working every day to create healthy smiles for all.How To UseAdults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physicianChildren 2 to 6 years: use only a pea-sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physicianSpecifications Teeth-whitening toothpaste that deeply whitens for up to 4 shades* Contains dentist-recommended hydrogen peroxide for teeth whitening Goes beyond surface stains with Colgate’s patented 2% hydrogen peroxide formula Deeply whitens teeth inside and out, unlike ordinary toothpaste Enamel-safe teeth whitening that’s good for daily use Fluoride toothpaste formula to protect against cavities Vegan, sugar-free and gluten-free UPC: 035000976222 Weight: 1.82 lbs RKU: SAM980251783