Specially Formulated for Sensitive Teeth. Builds Protection Against Sensitivity Helps Protect Against Cavities Superior Stain Removal Helps Keep Teeth Whiter Maximum Strength Great Tasting Flavor Contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin;Provides fast relief within two weeks.With regular brushing vs. non-whitening toothpaste.Maximum strength FDA allowed anti-sensitivity active ingredient. Suggested Use: Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: Consult a dentist or physician. UPC: 035000525413 Weight: 0.38 lbs