Competitive Intelligence Analysis and Strategy: Creating Organisational Agility

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Competitive Intelligence Analysis and Strategy: Creating Organisational Agility

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Competitive Intelligence Analysis and Strategy: Creating Organisational Agility

CN¥1,599.00

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CN¥1,599.00

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描述

Competitive Intelligence Analysis and Strategy: Creating Organisational Agility

The Holy Grail for most organisations is the successful attainment and retention of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation its explicit implicit acquired and derived knowledge. This book was originally published as two special issues of the Journal of Strategic Marketing.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Sheila Wright (De Montfort University Leicester UK)
  • 出版日期: 2022-01-24
  • 页数: 246
  • 出版社/标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 344383443-754022635
  • ISBN: 9780415631280

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