An actionable guide to mindfulness and practical ethics for any creative professional who wants to make a living without selling their soul.It can be difficult to live according to our values in a complicated world. At a time when capitalism seems most unforgiving but the need for paying work remains high it is important to learn how we can be more mindful and intentional about our impact personal social economic and environmental.As designer and creative director Kelly Small had to do to navigate a crisis of ethics and burnout in their career in advertising we can admit our complicity in problematic systems and take on the responsibility of letting our own conscience guide our decisions.Start with one or many of these 100 rigorously researched ultrapractical action stepsCocreate and collaborateGet obsessed with accessibilityDemand diverse teamsCommit to selfcareMake ethics a competitive edgeBe mindful of privilegeCreate for empowerment not exploitationWith a humorous and irreverent tone Small reveals how when we release unnecessary judgement and become actionoriented we can clarify the complicated business of achieving an ethical practice in the creative industries. Discover the power of incremental positive changes in our daily worklives and the fulfillment of purposeful work.