Consumer Behavior Global Edition - Michael Solomon
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Consumer Behavior Global Edition - Michael Solomon
Consumer Behavior: Buying, Having, And Being, Global Edition Covers All Of The Processes Involved When We Select, Purchase, Use Or Dispose Of Products, Services, Ideas Or Experiences. It Investigates The Many Factors That Affect Our Consumption Choices (and Non-choices), Especially In The Era Of Social Media And The Digital Age. Since Were All Consumers, Many Of The Topics Have Both Professional And Personal Relevance, Making It Easy To Apply The Theories Outside Of Class.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: Michael Solomon
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出版日期: 2024-04-17
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页数: 544
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出版社／标签: Pearson Education Ltd
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格式: Paperback
- Fruugo ID: 263177068-578184714
- ISBN: 9781292452340
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