Consumer Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

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Consumer Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

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Consumer Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

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Consumer Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

In some parts of the world especially in developing markets category management today remains a stretch goal - a new idea full of untapped potential. In other areas the original eight-step process that emerged in the late 1980s forms the foundation of many companies approach to category management.
  • Fruugo ID: 346765135-758035698
  • ISBN: 9780471703594

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