Converting Customer Value: From Retention to Profit

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Converting Customer Value: From Retention to Profit

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Converting Customer Value: From Retention to Profit

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Converting Customer Value: From Retention to Profit

A company exists to make profit and everything it does is merely a step towards that goal. Many are trying to get closer to their customers but few realise how crucial this is to corporate value. Indeed the long term value of a company is perhaps best described as the sum of future profits from customers discounted to a present value.
  • Fruugo ID: 346762824-758033388
  • ISBN: 9780470016343

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